Strategies, ideas and practical guides for more leads,
better websites and successful marketing.
The sun is shining and the solar market is booming. Yet with demand at an all-time high, many solar businesses face one central challenge: How can you consistently and…
Read articleIf you want more visitors to your website to become customers, buyers or prospects, your conversion rate matters. In this article, we share our best tips…
Read articleA suspended Facebook ad account can quickly become frustrating: You can no longer run ads, your campaigns are on hold and revenue stops coming in. We want to show you how…
Read articleGamification has long moved beyond being a trend to become an integral part of modern marketing strategies. In this article, we take you on a journey to discover how…
Read articleFor many businesses, a social recruiting funnel is now essential for efficiently reaching and hiring new talent through social networks. But what exactly does it involve…
Read articleDuplicate content is a familiar issue for online entrepreneurs, marketers and webmasters. We often notice far too late that our website has identical…
Read articleIf we want to grow our business sustainably, effective lead generation is essential. But how do you attract prospects who are truly interested in your offer…
Read articleThere have never been more ways to sell products and services. While businesses once focused on just a few sales channels, today we can choose from…
Read articleFirst impressions count – especially on your website. When a visitor arrives, they decide within a fraction of a second whether to stay or move on. This is where…
Read articleWith more tasks being automated and AI supporting your marketing, it is well worth getting to know the power of ChatGPT. We…
Read articleOnline courses are more popular than ever. With a well-planned concept and the right membership area, you can share your knowledge with a large audience and create new income streams…
Read articleSuccessful businesses have one thing in common: A structured sales funnel that turns prospects into enthusiastic customers step by step. In this article, we look at…
Read articleWhat are ranking factors? When you want to position your website as high as possible in search results, you will often encounter this term. It refers to the criteria…
Read articleWe all know that images can greatly improve your website. They attract visitors' attention, reinforce your content and give your website a personal…
Read articleAttracting more visitors to your website is about more than luck or chance. It is a strategic process designed to reach the right people at the right time…
Read articleA newsletter is one of the most powerful tools in online marketing. Few other channels let you communicate so directly and personally with your contacts. In this…
Read articleWe want to show you how to start a small business without getting lost in paperwork. Perhaps you already have an idea you finally want to launch. Or you simply want to test…
Read articleCreating a blog matters more than ever in online marketing and digital business. In this article, we guide you step by step so that you can get started without…
Read articleWhat would your business be without loyal customers? Exactly: Not much. We live in a time when a single product promise on Facebook or an enticing Instagram ad can be enough to…
Read articleSometimes our entire marketing success depends on one word: Perspective. The perspective you take on your sales funnel and potential customers can determine success or…
Read articleWhat are testimonials? Testimonials are customer reviews, accounts of experiences or references in which people share their opinions about your products, services or brand. These can…
Read articleWebinars are no longer just simple online presentations. We see them as powerful revenue drivers that can ideally sell around the clock. The moment you…
Read articleWhat is the product life cycle? It describes a product's entire journey from the initial idea to its withdrawal from the market. A product typically goes through several…
Read articleValidation errors in Google Search Console can seem intimidating at first. Yet with the right approach, they can often be fixed quickly. In this article, we…
Read articleA landing page is often a potential customer's first point of contact with your business. We face the challenge of earning a visitor's trust within a few seconds…
Read articleDropshipping is a popular e-commerce business model where you offer products without keeping them in stock yourself. Instead, you mainly handle marketing, customer support and…
Read articleWe all know the feeling: You have a great idea, an exciting project or a business you finally want to bring online. But questions soon arise: What steps…
Read articleA website's loading speed often determines whether visitors explore it or leave straight away. In this article, we show you why Google PageSpeed is so important for…
Read articleWe live in a time when digital visibility can determine success or failure. Whether you run a local business or want to sell a digital product online…
Read articleWe all know what it feels like to compete in a crowded market and realize that standing out takes more than product features or special offers. We need a clear…
Read articleA successful sales conversation is at the heart of your sales process. It often takes just a few minutes to determine whether a prospect becomes a customer. We show you…
Read articleFew terms have grown as rapidly in the digital world as influencer. We live in a time when people share their passion, talent or expertise…
Read articleCustomer acquisition is one of the central ways to develop your business sustainably. In this comprehensive guide, we show you how to win new projects and customers…
Read articleIf you have ever wished you could quickly create high-quality copy for your business, website or newsletter without spending hours at the keyboard, you have probably already…
Read articleFunnel – a term you hear increasingly often in marketing, sales and e-commerce. But what is behind it? How exactly can a funnel help you increase revenue and…
Read articleWhat is sales psychology? It is the scientific and practical study of customers' underlying motivations, behavior patterns and decision-making processes. It…
Read articleWe live in a time when many founders seek capital from investors, banks or funding programs to bring their business ideas to life. But there is another way: Bootstrapping means…
Read articleHave you ever felt that potential customers or prospects simply disappear after your first contact? This is where a follow-up email comes in. We want to show you…
Read articleWhat is benchmarking? It is the systematic comparison of performance, processes or products using defined metrics. We use reference values – known as…
Read articleWhat do you do when a potential customer suddenly says, “That's too expensive!” or “I need to think about it”? Objections like these are part of everyday sales conversations – whether in direct customer…
Read articleIn today's fast-paced digital world, the ability to efficiently generate leads and turn them into paying customers is crucial. A OnePager can be your best ally…
Read articleCreating online surveys has changed dramatically in recent years. Traditional surveys that simply ask one question after another are no longer as effective. Today…
Read articleAffiliate marketing has become increasingly significant in recent years and is now one of the most effective ways to earn income online. But how exactly does this model work…
Read articleIn today's digital world, where information spreads in seconds, standing out from the crowd is essential. One of the most effective ways to achieve this…
Read articleIn today's digital age, online marketing is more than an option: It is essential to every business's success. The digital world has changed the way we do business…
Read articleOnline marketing has become an indispensable part of business success. Web design and social media play a central role in increasing visibility…
Read articleRobin Söder has built Entrepreneur University into a successful education brand, whose Founder Summit has become Germany's largest conference for founders…
Read articleMarketing and business coach Dirk-Michael Lambert has successfully supported over 26,000 companies through his Lambert Academy. His customers include football coaches, whom he provides with training plans…
Read articleMulti-business entrepreneur Dave Brych's strategy focuses on selling educational programs, books and coaching. His digital information products help clients succeed…
Read articleMarius Borsky's marketing strategy helps experts, service providers and coaches achieve record revenue through new digital marketing and sales processes. Through his planning and concept development…
Read articlePR experts Matthius Hanna and Maximilian Baldus, founders of The Way of Business TV, skillfully place people and businesses in the media every day. With their combination of PR systems…
Read articleRené Tzschoppe, managing director and founder of AUTIMA®, is an expert in marketing automation. As a certified consultant, he shows businesses how to automate and improve processes…
Read articleNico Lampe, managing director of DNAconcepts GmbH, specializes in running and optimizing YouTube ads for experts, sustainably increasing brand awareness through targeted short promotional videos…
Read articleIn some situations, it makes sense or is desirable to display an image at full width on desktop but proportionally much smaller on mobile…
Read articleTo earn money online, you do not always need your own product to sell. In this article, I explain in more detail how referral marketing…
Read articleIn some situations, it makes sense or is desirable to display an image at full width on desktop but proportionally much smaller on mobile…
Read articleIn recent weeks, several members of our FunnelCockpit Masterclass Facebook group have asked how to adjust their background images on mobile devices, because while on desktop…
Read articleIn this article, I want to share CSS code that lets you change your cookie box's layout. As a FunnelCockpit customer, our cookie box feature normally allows you to…
Read articleIn this article, I show you how to add your own sticky banner – a fixed box – to your sidebar. This lets you place a promotional banner in your blog that…
Read articleIn recent months, we have often been asked for the CSS code for our Digistore24 order form and had planned several times to publish it. Now it is finally…
Read articleIf elegant design and your website's usability matter to you, mouseover effects and the :hover CSS property are hard to avoid. You can…
Read articleIn certain situations, it makes sense to make embedded images or graphics transparent. Especially when they are purely decorative and should not distract from important…
Read articleCreate pages with the AI PageBuilder and refine them in chat with the AI PageBot. Or connect Codex, ChatGPT and Claude directly to your FunnelCockpit through MCP.
